October 17

...the young Bahá'ís in every city should make a point of keeping in touch with local youth activities and clubs, and endeavouring to make their views known to as many young people in as many ways as possible. Above all they should set a high example to them; chastity, politeness, friendliness, hospitality, joyous optimism about the ultimate future happiness and well-being of mankind, should distinguish them and win over to them the love and admiration of their fellow youth. The thing which is most conspicuously lacking in modern life is a high standard of conduct and good character; the young Bahá'ís must demonstrate both, if they hope to seriously win over to the Faith members of their own generation, so sorely disillusioned and so contaminated by the laxity war gives rise to. 
- Shoghi Effendi  (From a letter written on behalf of Shoghi Effendi, 20 October 1945 to the National Youth Committee of the National Spiritual Assembly of the United States and Canada; The Compilation of Compilations, vol. I, Excellence in All Things)