The House of Justice ... points out that, as far as
advertising is concerned, the Bahá'í must use wisdom in deciding what is
allowable and what is not. For example, while the issuing of an advertisement
specifically for wines would seem to be inadmissible, there would be no
objection to a Bahá'í advertising agent's issuing an advertisement listing the
prices of goods on sale at a supermarket even if wines and spirits are included
on it. It is, thus, a matter of emphasis and wisdom. Primarily the House of
Justice wishes the decision in such matters to be left to the judgement of the
individual concerned, but where there is any doubt, or where the National
Spiritual Assembly feels that the good name of the Faith is being injured, the
Assembly should, of course, be consulted and could decide in specific
instances.
In view of the requirements of his conscience in light of
Bahá'í law, a Bahá'í advertising agent might be well advised to include a
clause in any contract he signs in which difficulties of this nature might
arise, protecting his right to demur. (The Universal House of Justice, 20
December 1977 to an individual believer; The Compilation of Compilations, vol.
II, Prohibition on Drinking Alcohol)
