One conspicuous symptom of society’s deepening malaise is the steady descent of public discourse into greater rancour and enmity, reflecting entrenched partisan points of view. A prevalent feature of such contemporary discourse is how political disagreements rapidly degenerate into invective and ridicule. However, what particularly differentiates the present age from those that preceded it is how so much of this discourse occurs in full view of the world. Social media and related communication tools tend to give the greatest exposure to all that is controversial, and the very same tools allow individuals, in an instant, to disseminate more widely whatever catches their attention and to register their support or opposition to various sentiments, whether explicitly or tacitly. The unparalleled ease with which a person can join in such public debate and the nature of the technology make momentary lapses of judgement and incautious actions more likely and their residue more enduring.
This holds particular implications for Bahá’ís, who know well that the principles of their Faith require them to refrain from involvement in political controversies and conflicts of all kinds. "Speak thou no word of politics" was the counsel of ' Abdu'l-Bahá to one believer, adding, "Except to speak well of them, make thou no mention of the earth’s kings, and the worldly governments thereof.” Shoghi Effendi warned against allowing our vision of the Cause to be clouded "by the stain and dust of worldly happenings, which, no matter how glittering and far-reaching in their immediate effects, are but the fleeting shadows of an imperfect world". While the importance of keeping at a distance from all politically divisive issues is well known to the friends, their engagement with pressing social issues, motivated by a commendable and sincere wish to be of service to those around them, can present them with difficult situations. An unexpected development can turn an uncontroversial issue into one that divides people along partisan lines, and some of the same unhealthy modes of expression that are common to the political sphere can transfer into other areas of discourse. Especially in the uninhibited realm of social media, wrongs—both real and imagined—are quickly magnified, and a variety of feelings are easily stirred: righteous indignation perhaps, or a desire to promote one’s point of view, or an eagerness to be seen as the source of new information. Much that is taken to be harmless, or even well-intentioned, is, on closer examination, serving to deepen social divides, fuel differences between opposing groups, and perpetuate disagreements, driving away possibilities for consensus and the search for solutions. If one person’s contribution seems provocative or objectionable, reacting to it may have the effect of unwittingly strengthening and increasing the exposure of the original sentiment, and exacerbating matters. The followers of the Blessed Beauty must be conscious and conscientious users of any technology they decide to utilize and must apply insight and spiritual discipline. They should look to the lofty standards of the Cause to guide them at all times in the way they express themselves. Bahá’u’lláh states:
“Every word is endowed with a spirit, therefore the speaker or expounder should carefully deliver his words at the appropriate time and place, for the impression which each word maketh is clearly evident and perceptible. The Great Being saith: One word may be likened unto fire, another unto light, and the influence which both exert is manifest in the world.”
It will be apparent that the precepts the friends observe in the course of their general interactions with those around them must also characterize, sometimes even more scrupulously, their communication carried out via social media. These precepts include the prohibition on backbiting, the counsel to see the world with their own eyes and not through the eyes of others, the need to uphold the oneness of humanity and avoid a mind-set of "us" and "them", and the principles of consultation and the necessary decorum associated with it.
- The Universal House of Justice (From a letter dated 1 December 2019, to all National Spiritual Assemblies; compilation: ‘Bahá’í Approach to Non-Involvement in Partisan Political Activity’, US Bahá’í National Center, October 2022; US Baha’i National Administrative website)