July 7

Having grasped the significance of these words, having obtained a clear understanding of the true character of our mission, the methods to adopt, the course to pursue, and having attained sufficiently that individual regeneration—the essential requisite of teaching—let us arise to teach His Cause with righteousness, conviction, understanding and vigour. Let this be the paramount and most urgent duty of every Bahá’í. Let us make it the dominating passion of our life. … Let us too bear in mind the example which our beloved Master has clearly set before us. Wise and tactful in His approach, wakeful and attentive in His early intercourse, broad and liberal in all His public utterances, cautious and gradual in the unfolding of the essential verities of the Cause, passionate in His appeal yet sober in argument, confident in tone, unswerving in conviction, dignified in His manners—such were the distinguishing features of our Beloved’s noble presentation of the Cause of Bahá’u’lláh. 

- Shoghi Effendi  (From a message dated 24 November 1924; ‘The Unfolding Destiny of the British Bahá’í Community’)