October 28

He was particularly pleased to see that members of your Assembly have been out travelling and contacting the friends in an effort to deepen their understanding of the workings of the administration and also their knowledge of the Faith in general. He feels that particularly at present in Latin America this intimate, loving and friendly approach will do more to further the work than anything else. Indeed, he would go so far as to advise your Assembly to avoid deluging the friends with circulars and unnecessary bulletins. You must always bear in mind the genuine difference between the peoples of the south and the peoples of the north; to use the same techniques as those adopted in the United States would be disastrous because the mentality and background of life are quite different. Much as the friends need administration, it must be brought to them in a palatable form, otherwise they will not be able to assimilate it and instead of consolidating the work you will find some of the believers become estranged from it. 

- Shoghi Effendi  (From a letter dated 30 June 1952 written on behalf of Shoghi Effendi to the National Spiritual Assembly of Central America; The Compilation of Compilations, vol. II, National Spiritual Assembly)