August 21

The Bahá’ís should realize that today’s intensely materialistic civilization, alas, most perfectly exemplified by the United States, has far exceeded the bounds of moderation, and, as Bahá’u’lláh has pointed out in His Writings, civilization itself, when carried to extremes, leads to destruction. The Canadian friends should be on their guard against this deadly influence to which they are so constantly exposed, and which we can see is undermining the moral strength of not only America, but indeed of Europe and other parts of the world to which it is rapidly spreading.

The fortuitous combination of British solidity and good judgement and American get-up-and-go and enthusiasm, which has characterized Canada, must not be lost in the Canadian Bahá’í Community. Its members must demonstrate their outstanding abilities, and, through a greater vision, more consecration and renewed self-sacrifice, arise and attain their goals. 

- Shoghi Effendi  (From a letter dated 18 July 1957, written on behalf of Shoghi Effendi to NSA of Canada; ‘Messages to Canada’)