July 23

In spreading the Cause we should be mindful not to lower its prestige and also try and get the people whom we approach really attracted. Shoghi Effendi has often in his letters mentioned the importance of follow-up work. Seeds sown but not watered and reared will not mature into fruition. 

- Shoghi Effendi  (From a letter dated 13 August 1928 written on behalf of Shoghi Effendi to an individual believer; The Compilation of Compilations, vol. II, Guidelines for Teaching)