February 3

Electioneering is a practice foreign to the spirit of Bahá’í administration. However, it is necessary to distinguish between electioneering and those activities which should be entirely natural and normal in Bahá’í communities. Bahá’ís travel and teach the Faith, they go pioneering, they represent the Faith in relation to non-Bahá’í agencies, they serve in positions of responsibility. There is no reason why such services should be carried on anonymously. Bahá’í voters have to acquire the maturity to estimate the character and true capacities of their fellow-believers, to be able to distinguish between a person who is self-sacrificingly serving the Cause with all due modesty, and one whose activities are carried out with the primary purpose of bringing himself or herself to the attention of the friends.

Bahá’ís, nevertheless, are subject to all the pressures and standards of the prevalent culture of the society in which they live, and can only too easily be unconsciously influenced in their behavior by the accepted norms of that culture. One of our challenging tasks as Bahá’ís, however, is to establish, through our personal conduct and through the pattern of life in our communities and institutions, those cultural standards which Bahá’u’lláh wishes us to uphold. 

- The Universal House of Justice  (From a letter dated 18 August 1996, written on behalf of the Universal House of Justice to an individual believer; Online Baha’i Reference Library of the Baha’i World Center)