He feels that, although literature and publicity are
important, and help publicize the Faith and bring it to the attention of a
wider group of people, nothing will take the place of individual teaching. The
thing we need at present is not only a wider knowledge of the Faith, but
particularly a larger membership; and this only comes through consecrated
individual effort to create friends, to attract the hearts of these friends to ourselves as Baha'is, to
create in them an admiration for our character and our way of life, and then to
confirm them in the Faith of Baha'u'llah.
- Shoghi Effendi (From a message dated 26 December 1955 written on behalf of Shoghi
Effendi to the Regional Teaching Committee of Chile; ‘Afire with the Vision,
Messages from Shoghi Effendi to Latin America’)
