May 5

His constant hope is that the believers will conduct themselves, individually and in their Bahá'í Community life, in such a manner as to attract the attention of others to the Cause. The world is not only starving for lofty principles and ideals, it is, above all, starving for a shining example which the Bahá'ís can and must provide. 
- Shoghi Effendi  (From a letter written on behalf of Shoghi Effendi, 22 February 1945 to an individual believer; The Compilation of Compilations, vol. I, Excellence in All Things)