January 14

In teaching people, when they begin to seriously study the Faith, there is no objection to impressing upon them that this Message involves great spiritual responsibility, and should not be either accepted or cast aside lightly. But we must be very gentle, tactful and patient, and not administer shocks to people. 
- Shoghi Effendi  (From a letter dated 14 October 1947, written on behalf of Shoghi Effendi to an individual believer; ‘Messages to Canada’)