August 13

May I also express my heartfelt desire that the friends of God in every land regard me in no other light but that of a true brother, united with them in our common servitude to the Master's Sacred Threshold, and refer to me in their letters and verbal addresses always as Shoghi Effendi, for I desire to be known by no other name save the one our Beloved Master was wont to utter, a name which of all other designations is the most conducive to my spiritual growth and advancement. 
- Shoghi Effendi  (Postscript to a letter dated 5 March 1922, quoted by Ruhiyyih Khanum in ‘The Priceless Pearl)