February 16

The people of Baha should, then, lead their lives and conduct their affairs with the highest degree of sanctity and godliness, and uncompromisingly repudiate and dissociate themselves from the disreputable practices, the deplorable modes and customs prevalent among the people of the West. Piety and devotion should be the object of all who would be accounted lovers of this Cause, and the adornment of every righteous soul; otherwise, slowly but surely, the illumination conferred on the innermost reality of men's hearts by the virtues of the human world will flicker and fade and die away, to be overwhelmed by the engulfing darkness of vice and depravity. Courtesy and dignity are what bring nobility and standing to a man; whereas frivolity and facetiousness, ribaldry and effrontery will lead to his abasement, degradation and humiliation. The Bahá'ís should, indeed must, seek to distinguish themselves in all things, for what difference else would there be between them and others? Any action, therefore, that is calculated to detract from the dignity of man's station must be steadfastly avoided and shunned. 
- Shoghi Effendi  (From a letter dated 21 January 1928 - translated from the Persian; The Compilation of Compilations, vol. I, Trustworthiness: A Cardinal Bahá'í Virtue)