May 1

The unsophisticated people of the world -- and they form the large majority of its population -- have the same right to know of the Cause of God as others. When the friends are teaching the Word of God they should be careful to give the Message in the same simplicity as it is enunciated in our Teachings. In their contacts they must show genuine and divine love. The heart of an unlettered soul is extremely sensitive; any trace of prejudice on the part of the pioneer or teacher is immediately sensed. 
- The Universal House of Justice  (from a message dated 13 July 1964)